This week on YPCAI, You Probably Can’t Afford It, we’re offering a watch which at just $36,700 is a mere snip compared to some of the bank busting watches we have featured up till now. But nonetheless, this is a very special Limited Edition watch limited to only 500 pieces.
When Hublot and Ferrari announced their partnership earlier in the year, it would make the Swiss ‘Maison’ the exclusive watchmaking partner of the Maranello-based Italian automobile manufacturer. This was much more than an agreement to supply watches, licensing or sponsorship, but truly a 360° partnership that encompasses all key activities pertaining to brand image and sales activities, including production of a “Ferrari Official Watch” and a “Scuderia Ferrari Official Watch” as well as Hublot becoming “Ferrari Official Timekeeper”, “Scuderia Ferrari Official Timekeeper” and “Ferrari Challenge Official Timekeeper.”
The watch was launched at an extravagant unveiling ceremony in Japan where the first of the numbered timepieces was put up for auction. The winning bid came from none other than Hublot Chairman Jean-Claude Biver himself, with a bid of $48,980 donated to help Ishinomaki City which was affected by the earthquake in 2011.
The watch employs a revolutionary new material developed by Hublot called Magic Gold. Unlike real gold, the 18ct Magic Gold used for this watch is scratch-proof and considerably tougher.
The Big Bang Ferrari also marks an evolution in the iconic Big Bang design by fusing style and materials and mechanics of the respective DNA’s of Hublot and Ferrari.
The Big Bang Ferrari has a larger 45.5 mm case with a cylindrical bezel that dramatically showcases the movement visible through the sapphire dial. There’s an indexed crown (with Hublot’s ‘H’ logo automatically positioning itself to remain in line) the pushers are fixed along a rotating axis like the pedals in a car whilst carbon inserts give the case its distinctive look.
The minute counter hands and indices are designed to reflect a Ferrari dashboard, positioned at 3 o’clock and complemented by date window in ‘Modena’ yellow. The legendary prancing horse is featured discreetly in relief at 9 o’clock.
The watch comes with two interchangeable straps with an innovative quick-change system inspired by the safety seatbelt mechanism. The tone on tone stitching is a nod to the signature upholstery craftsmanship typical of Ferrari
The in-house developed UNICO movement was specially selected, then designed and developed by Hublot to power the Big Bang Ferrari. With no fewer than 330 components, oscillating at a frequency of 28,800 vibrations per hour, the column wheel and dual horizontal coupling on the dial side appear in a new constellation reminiscent of Ferrari alloy wheel rims.
This spectacular timepiece has a 72-hour power reserve, and is water resistant to 100 metres. It’s another of those watches where even if you could afford it, it has no doubt long since been snapped up by wealthy fans of both Hublot and Ferrari.