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Which watch for: Your local newsagent

by Michael Weare
13 December, 2012
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About the author

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

Local newsagent

Mars Bar

Local newsagents. There’s still one on many residential street corners across the whole of Britain, even though sadly, ten independents a week go out of business. The local newsagent’s is the UK equivalent of an American Mom and Pop store. It sells a wide range of newspapers and magazines, and a huge range of drinks, milk, stationery, and confectionery which kids pile in to buy before and after school, confusing the newsagent with their constant changes of mind and their insufficient small change.

The day starts early for a newsagent, really early, like 4 or 5am. That’s when the newspapers are delivered, and the first hour of every day is spent sorting them out both for the shop and for the small army of newspaper delivery boys and girls. At times like these the newsagent will be continually looking at his watch, because it’s not unknown for kids to have an extra lie-in rather than face the traditionally damp, cold and foggy early morning streets of pre-dawn Britain, strewn as they are with last night’s take away cartons.

If you’re looking for glamour and action, this is not the job for you. It’s long hours minding the store, unpacking magazines, re-stocking greeting card shelves, ordering more confectionery, sympathising with Mrs Piper and her chilblains. The day starts early and ends late. Most husband and wife teams take the long hours in shifts. So what watch does a newsagent wear? No other online watch magazine bothers to consider this question, and frankly, very few customers know or care what watch the newsagent wears. But we do. Here then is our selection.

 

Casio F91W

Casio F91W

This still extremely popular Casio digital watch was originally introduced in 1991. It’s a perennial favourite of small business managers the length and breadth of the country – in fact all around the world –  because it’s cheap – easily available online for under £10.00, reliable, easy to read, and gives the day, the date and time and has an alarm function. The day and date are important because you don’t want any confusion over your newspaper deliveries. This watch is so anti-stylish it has actually become a style icon and is beloved of nerds. This is the watch favoured by fictitious newsagent Norris Cole played by Malcolm Hebden in the long running soap drama Coronation Street. No doubt researchers found this to be the favoured newsagent’s watch.

Rotary Men’s Gold Plated Watch

Rotary Men's Gold Plated watch

It’s fair to say most newsagents aren’t given to much flash or showmanship, so a discreet gold plated watch on the wrist is enough. Rotary is a Swiss brand which long ago realised that Britain was its best market, and it produces almost as many affordable watch styles as the newsagent offers confectionary. This is another day date watch in a champagne gold  running on a no doubt ultra reliable quartz movement and all for just £92.00. Why pay more?

Sekonda Stainless Steel watch

Sekonda Stainless Steel

Sekonda is another brand that sells watches in a huge variety of shapes and styles, and mostly at extremely affordable prices. This stainless steel model with a quartz mechanism is just £33.99. This is the UK’s number one selling brand, easily available, easily replaceable. Sekonda is available in other markets, but it’s nowhere near as popular. For consumers in the Far East it lacks big brand appeal, they’d rather have a well known name copy watch than a genuine Sekonda. But for a newsagent, it does exactly what it says on the watchbox.

 

Accurist Men's Watch

Here we have an Accurist watch described as a fabulous gold plated timepiece for the gentleman who appreciates a vintage feel at an affordable price, the price being £57.00.  Newsagents themselves probably feel a bit vintage. Their kids don’t want to run the store, they want to make i-Phone apps. Accurist is a uniquely British mass market brand with watches made from quality Swiss components. The’70’s saw the introduction of the digital quartz movement and as the technology developed from L.E.D to L.C.D it was Accurist’s digital quartz watch which was chosen as the official watch for the pilots of the newly launched Concorde aircraft. I worked on this account in advertising in the 80’s. If you want to buy British, support this brand.

 

Black Dice Slick Alarm Chronograph

Black Dice Slick Alarm Chronograph

This Black Dice Slick Alarm Chronograph is fitted with a gold tone steel case and features a black dial with a large digital readout, date, alarm and chronograph. The date and alarm function are what holds the appeal here. If you catch your local newsagent wearing this watch as he pours 300 grams of dolly mixtures into a white paper bag, you’ll know he has at least a passing interest in watches. Black Dice Industries were launched in 2005 with a vision to change the luxury time-wear industry by producing watches that embodied elements of fashion, music and an urban edge. The best example of this is their ‘Slick’ collection a re-incarnation of a classic Casio watch complete with a digital display and a host of other functions. The watch keeps its modern edge with ergonomic touch-screen technology and a world clock. Priced at £154.00.

 

Citizen Eco-Drive Atomic Chronograph

Eco-Drive Atomic Chronograph

For the newsagent who really wants his newspaper deliveries down to the last millisecond, the Citizen Eco-Drive Atomic Chronograph is the answer. It receives atomic signals as regularly as his store receives magazines. This feature-loaded Citizen Gents Eco Drive Atomic Chronograph has a function for all occasions. It features a chronograph, alarm and day-date display. Being an Eco Drive, it doesn’t require a battery, it simply recharges itself either in daylight or in the artificial lighting to be found behind the cigarette counter. Our priciest choice at £399.00

 

Support your local newsagents, don’t let this great British institution go the same way as rapidly disappearing local pubs and post offices.

 

 

 

 

Michael Weare | Website

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

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