Name a top Swiss watch brand and the chances are Jean Marcel won’t be on the tip of your tongue – yet.
But those in the know tip this brand to be on its way right to the top and judging by the quality, the range and the competitive price of their watches it’s easy to see why.
Like many of the more private Swiss watch brands, Jean Marcel Montres, or A. Gengenbach as they were formerly known, has been quietly creating good quality watches for over 90 years.
Recently they launched a new website selling brand new collections of hand finished mechanical and automatic watches in limited editions with prices starting at just US$780, and they offer a lot of watch for the money.
Semper includes a modern range with classic styles and fashionably large 44mm cases creating a ‘convincingly harmonical overall picture of cases and dials’ (hey, give ’em a break, they make Swiss watches, not write English prose!). The range includes elegant chronographs and day date watches.
Gravis is a collection of tonneau cased mechanical self winding watches with Guilloche dials and elegant straps and bracelets.
This collection is distinguished by its handsome square faces.
They come with colour co-ordinated leather straps or elegant Milanese brands and represent great value for money.
Unusually Jean Marcel also offer a collection of superb limited edition pocket watches.
They even launched a “Limited Edition” of 100 solid .925 Sterling Silver Double Hunter-Cover pocket watches with Power Reserve indicator and another Limited Edition solid .925 Sterling silver, Double Hunter-Cover pocket watch with a fully hand- skeletonised movement. Global collectors search-out their new introductions and most are sold out within 12 months.
Each of the watches has a distinct character and style and even the lower priced ranges are in limited editions so they present a great opportunity to show a little originality. Their watches are made in Bienne, Switzerland and use either Valjoux 7750 or ETA 2834-2 movements. The pocket watches use a base Unitas 6498 movement.
Business is brisk. Last year sales were up by almost 20% and already this year they’re up by 11% – all this while the other brands are down double digits. Certainly a brand to watch.