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The only way is up, says Casio

by Philip Kaspar
1 May, 2013
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About the author

Philip is widely travelled and has worked as a freelance journalist covering several topics including fashion, travel and watches. He also spent five years in the heart of the Swiss watchmaking industry in La Chaux de Fonds. Philip reports on all the latest watch news and is our WatchCrime reporter.

Casio G Shock G-Premium MTG-1500B-1A1EF

The days of viewing a Casio as a cheap and cheerful bit of wrist candy when it comes to watches is rapidly receding. In fact as far as Casio is concerned, the only way is up. Next time you start searching for a budget priced G-Shock, you could be in for a shock yourself. Some watches in the G-Shock G-Premium range retail for £550 or more and this trend is set to continue.

Casio plans to focus even more on it premium lines in order to meet consumer demand for higher end watches.

Ever since retail analysts GfK researched the watch market and found a significant growth market for higher end watches, Casio has been looking to bolster its premium ranges, including its G-Shock G-Premium range.

“We are focusing on making a more grown up G Shock.”

Sarah Salter, UK senior communications manager, marketing division, Casio.

Functional advances include the Sensor Chronograph, which is being launched at BaselWorld, and the latest G-Shock Aviator Concept, which could see a release date of spring/summer 2014. Improved Bluetooth capabilities in watches is also going to play an important role.

Research shows that in the UK watches priced at £1,000 or more delivered 20.07% growth on the same month in 2012, followed by sales of watches priced between £100 and £500, up 11.7%, and watches priced at between £500 and £1,000, which were up 0.51%.

Casio G-Shock MTG-1500B-1A1EF

Casio G Shock G-Premium MTG-1500B-1A1EF soldier

The watch pictured, is able to receive radio singles from across the globe. This MT-G is one of the most accurate in the G-SHOCK stable. Scratchproof and super hard wearing, the MTG-1500 crystal is made from sapphire mineral glass. Incredibly tough, the casing of the MT-G is constructed from a hardy stainless steel hybrid.

Philip Kaspar | Website

Philip is widely travelled and has worked as a freelance journalist covering several topics including fashion, travel and watches. He also spent five years in the heart of the Swiss watchmaking industry in La Chaux de Fonds. Philip reports on all the latest watch news and is our WatchCrime reporter.

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