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Ten watch blogger essentials

by Michael Weare
19 April, 2012
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About the author

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

San-Pellegrino-water1

In the latest episode of Mad Men, after nearly three years in the job, Peggy Olson comes to the shattering realisation that it’s tough being a copywriter.

I was a copywriter in the days when it was really tough. You had to remain sober after three hour liquid lunches, and you had only three weeks to come up with a new destination ad for British Airways, which seriously interrupted your darts practice, especially in the last 48 hours prior to presentation.

Nowadays British Airways is so busy cutting back on destinations you’d be lucky to have a destination to write about.

To survive in the writing business you have to be properly equipped. What’s enjoyable about watch blogging is the attention to detail. Watch collectors and connoisseurs tend to be obsessed with detail, and it extends way beyond the realm of watches. Detail is a lifestyle, what they wear, what they drink, the phone they use… everything is in the detail. So what are the detailed essentials for a watch blogger? This is my officially endorsed list. There are many lists like it, but this list is mine.

The official uniform: Spanx Tee Shirt, Nike Basketball shorts

Spanx V neck shirt

Nike basketball shorts

You have to be comfortable while writing , especially in warm tropical climates where air con bills can chew up a lot of hard earned writing cash, so the uniform has to be really pared down. That uniform is a Spanx cotton v-neck tee shirt and basketball shorts, sometimes Nike, sometimes a little known brand called Bo Athletic. Spanx have what they call zoned performance, and when you reach a certain age and you push keys for a living, you definitely need zoned performance.

The official after shave: Davidoff Adventure

Davidoff Adventure

Davidoff Adventure – from the same people who make the famous cigars and also some very good looking chronographs, is described as a “fresh, woody and spicy” scent and contains mandarin, lemon, bergamot, black sesame, pimiento, maté leaves, chili black pepper, cedar wood, vetiver and white musk. In reality there is nothing adventurous about this scent, it’s exactly what you would expect, but it still smells good, and if you smell good, you actually write gooder.

The official eyewear: Lacoste LA 12015 frames

Lacoste LA 12015 eyeglasses

Peering at watch movements all day and poring through steroid induced press releases means you need clear vision, and sometimes a blind eye all at the same time. Lacoste frames are classic rather than trend setting. Lacoste claims to use only the best materials from new technology. I don’t know about that but I can still see very clearly when I’ve been short-changed by PayPal.

The official desk lamp: Akari ADL001

Akari ADL001 Desk Lamp

This reliable $6.00 9w workhorse of a desk lamp comes in every colour as long as that colour is black. The bulb lasts forever and you can stick your Skype headphones on top of it. It is exactly the right size to shine down on top of a laptop. Absolutely fit for purpose.

The official drink: San Pellegrino mineral water

San Pellegrino water

I wish they made this in water cooler size bottles, but then you wouldn’t get the iconic bottle from which to pour it. Food experts all over the world concur on San Pellegrino’s distinctive ability to complement the finest of food and wine, but beyond that it’s the ideal reward after uploading an article.

The official laptop: Sony Vaio

Sony Vaio laptop

I know Steve Jobs changed everybody else’s world with his i-pads and i-pods, but he didn’t change mine. A Sony Vaio is the best laptop I have ever worked with. So in essence, Timothy Healey changed my world. He is the guy who developed the VAIO in Sony Vaio – which incidentally stands for Video Audio Intelligent Organiser.

The official cellphone: Samsung Galaxy

Samsung Galaxy

I’m not really a fan of all apps blazing cellphones, but since they have become de riguer, this is my choice. The Samsung Galaxy does everything including telling the time but rather like my brain, I probably only tap into 2% of its capabilities. I know cellphones are a gadget of infinite joy and debate among phone geeks but they just don’t excite me.

The unofficial watch: Vacheron Constantin 1946

1946 Vacheron Constantin

This stunning Vacheron Constantin watch belonged to Doc, the noted contributor to the Hour Lounge forum. It has an 18k gold case with a 17 jewel hand wound movement. It was bought by a member of the US Forces based in Germany on December 8th 1947, perhaps as a birthday gift to himself. Wish he had given it to me.

The official watch: Seiko LordMatic 5600 5100

Seiko Vintage LM 5600 5100 Automatic

This Lord Matic automatic watch from Seiko was given to me when I started work way back in 1976, and it just won’t give up. It was a fashionable size in 1976, but now its 37mm casing looks a little insubstantial. However, it delights watch repairers when I bring it in for servicing and I can’t part with it. It runs on the ultra reliable 23 jewels 5606 Seiko in-house movement with a power reserve of around 60 hours and quickset date at 3-o-clock.

The official embrocation: Feng Tong Ling

Feng Tong Ling Medicated Oil

Long hours at a desk do the back no favours whatsoever, so most writers should have some Chinese medicinal oil in their arsenal. Rub it on and within moments it sets your back ablaze. Asians also strongly believe it’s good for just about anything that ails you from stomach aches to headaches, to flu, rheumatism, basically, what have you got?

Here are the precise dosage & administration details, follow carefully: external use, apply to the affected, several times a day; or consperg in application adsorption layer, and again to paste at par aff.. if need can be compress by heated wet towel in advance ,immediately inunction, to be augmenting curative, but tolerance is patient skins extreme.

Michael Weare | Website

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

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