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TechWatch: Surface and Z10 prices reduced by Microsoft and BlackBerry

by Simon Lazarus
24 July, 2013
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Simon is a published journalist in the UK, US and Europe on a range of topics and currently has a number of clients in different sectors for whom he produces content on a weekly basis. Topics include travel, property, food, lifestyle, finance, hi-tech and business.

Microsoft and BlackBerry

TechWatch

Attention all tech fans, the word on the street is that there is a window of opportunity on both Microsoft and BlackBerry devices. Reports have surfaced that Microsoft and BlackBerry have cut their prices in order to improve flagging sales. In fact you can now purchase a Microsoft Surface tablet with more than a 25% discount.

Microsoft Surface

Microsoft have dropped the 32GB Surface tablet to less than £280. Originally this had a UK price tag of £400 whilst the same version offering 64GB has decreased to less than £360.

Blackberry Z10

Meanwhile, across the pond in the US, BlackBerry has slashed its price on the Z10 touchscreen phone which is available for under $49 on a monthly contract. This is in contrast to almost $200 – a whopping 75% discount!

This comes amid fierce competition which has seen both companies compete in what is an already saturated market. In addition, they have had to go toe to toe with the big tech cheeses in the sector, namely the likes of Apple, Google and Samsung.

Tough competition

According to the BBC, a telecoms analyst declared; “It’s a big deal for both companies. Competing with the Apples and Samsung’s of this world is tough, and it’s a difficult climate to put out high-end products when the market is so dominated by a couple of players.”

BlackBerry has been attempting to reinvent themselves as much as Madonna with their bold move into the smartphone market thanks to the Z10.

BB10

Featuring the latest BB10 operating system, BlackBerry has shipped more than one million units of the Z10 device. Yet it is still not enough to pull in the punters as Apple continues to take chunks out of the market. However, it remains unclear as to whether this price reduction will be introduced in the UK phone sector.

The outlook at present looks underwhelming for the company with losses of more than $80 million in the previous quarter. It seems everything is being staked on the new BB10 system as BlackBerry strive to regain a smartphone stake.

On the other hand Microsoft is looking to push their Windows 8 system into as many consumer hands as possible. This is to drive business in the long term, so to a certain extent the Surface is not that significant. Their product was launched as a real contender to the iPad as well as the number of different Android-based tablets.

iPad rules the roost

Analyst firm IDC revealed that out of nearly 50 million tablets shipped in the first quarter of 2013, nearly one million of those devices were Surfaces. Other Windows products accounted for around 2 million units while Apple still remains top dog with a whopping 20 million tablets purchased.

“We’ve been seeing great success with pricing and cover promotions over the past several months on Surface RT in the US and other markets. People who buy Surface love Surface, and we’re excited about all those additional people out sharing their excitement for Surface with other people.” A spokeswoman for Microsoft added.

So on the surface, it still appears a tough nut to crack Apple’s global dominance.

Simon Lazarus | Website

Simon is a published journalist in the UK, US and Europe on a range of topics and currently has a number of clients in different sectors for whom he produces content on a weekly basis. Topics include travel, property, food, lifestyle, finance, hi-tech and business.

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