You better watch out for this little number that’s sent as many people into a frenzy as the retirement of David Beckham…we’ll miss you tousling that hair Becks!
It seems Nokia have been upping the stakes in the mobile fashion market with the new look Lumia 925. Considered to be their main device at present, Nokia have done away with dedicated support in favour of wireless charging capabilities.
Recently launched in London, it is now much lighter than the original 920 version as well as having a few extra added bonuses including a camera upgrade.
This reaction has come after a few big wigs turned their heads in the wrong direction at the company’s annual AGM.
Their criticism was targeted at the fact that providing Windows based systems on their premium devices was putting the company at risk when compared to other brands that have a plethora of Android based devices at their disposal.
Yet will this particular Microsoft only based software give Nokia the edge in the current mobile climate? They may just have to watch over their shoulder as Samsung and Apple speed past on the outside!
You will be able to grab a slice of the Lumia action across Europe and China from next month with the US following soon after.
According to Nokia, the latest Lumia 925 is a “new interpretation” of the previous model. Sounds like it’s out with the old and in with the new…ish.
So now it’s down to the vital stats of this slinky new number. Nokia’s 925 tips the mobile scales at less than 140 grams which is nearly 50 grams lighter than its predecessor.
It is also just 8.5mm thick which again is more than 2mm slimmer than the Lumia 920. You may just need a size zero cover for this one.
Whilst the overall display size is still an impressive 4.5 inches, there is a brand new high resolution AMOLED screen which beats the 920 all hands down.
Other features boast an up to the minute Snapdragon S4 processor and an internal memory of 16 gigabytes. However, there are plans afoot for a 32GB model to be launched which will be introduced on the Vodafone network exclusively.
As leading product design chief at Nokia explained to the BBC, “Here we left small things out in order to create a smaller product – for example wireless charging, which you can still have by adding on a cover. We have created a product that is a little bit more compact and a little bit more comfortable in the hand.”
Nokia Smart Cam
In fact the aptly titled Nokia Smart Cam ensures you can take advantage of numerous functions such as Motion Focus which distorts the background while keeping the front in focus.
Yet forecasts have been pretty dire and market research company IDC have put the boot in with their figures.
Nokia devices shipped have decreased by nearly 12 million units in the first quarter of 2012 to almost 6.5 million for the first three months of 2013. This equates to a 46% reduction which means Nokia may have to go back to the drawing board amid increasing competition and innovation.