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Swiss quality watchwords

by Michael Weare
4 June, 2011
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About the author

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

Swiss quality

Whether it’s watches, chocolate, underwear or cuckoo clocks, the Swiss insistence on perfection and quality shines through in everything to which they turn their attention.

Unlike most major economies, Switzerland has avoided sending everything to China for cheap mass production, and jealously protects its beautifully made and aesthetically appealing products bearing the “Swiss made” label. “Swiss made” is more than a simple label of origin. It is a sign to customers that they are buying a product of outstanding quality and reliability.

Here are three top quality luxury products still made from start to finish entirely in Switzerland.

Zimmerli Swiss underwear

Zimmerli Swiss Underwear

Since 1871, Zimmerli of Switzerland has been creating Swiss underwear of the highest quality and today are the only company continuing to produce in Switzerland.

Natural fibres, comfortable cuts, and careful production ensure the legendary good feeling that has long been associated with Zimmerli’s reputation for creating the world’s finest underwear for ladies and gentlemen.

Hollywood has long since discovered the quality and comfort of Zimmerli. Their undershirts have appeared unannounced in movies. A Zimmerli undershirt was worn by Jamie Foxx in his Oscar winning portrayal of Ray Charles in the movie ‘Ray’. And a Zimmerli Richelieu Rib Tank undershirt is also worn by Hugh Jackman in ‘Wolfman’.

A top of the line Zimmerli pureness micromodal vest will set you back $165, but you can’t buy better.

Frey Swiss chocolate

Frey Chocolat

An Englishman may have invented the chocolate bar, a Dutchman, cocoa, and a Belgian, moulded chocolates, but Swiss chocolatiers invented milk chocolate, white chocolate, fondant, filled chocolates and the silky smooth chocolate we know today.

Compared to Belgian – and French-style chocolate, Swiss-style chocolate is based on its innovations. It is the most creamy, smooth, soft and velvety, and has a greater focus on milk chocolate. And the quality of the milk used in Swiss chocolate, which comes from cows that feed on grasses that are verdant from the run off of mountain snows, contributes to its creaminess.

Chocolat Frey is the number one chocolate brand in Switzerland, often regarded as the chocolate capital of the world.

What’s different about Chocolat Frey’s chocolate is that it holds the distinction of being 100% Swiss made, from bean to bar. Despite its heritage that spans more than a century, it has resisted the decision to cut corners and costs by producing the product elsewhere. The result is chocolate of such quality that the world beats a path to its door.

Patek Philippe Swiss watches

Patek Philippe Calatrava

Switzerland’s most famous export is its superb watches, and they simply don’t come any better than Patek Philippe. Founded in 1839, their watches have adorned the wrists of royalty, celebrities and well to do watch connoisseurs ever since. Everything they create is made entirely and uncompromisingly in-house.

Patek Philippe CEO Philippe Stern has identified ten key values that keep Patek Philippe on course to remain probably the finest watch manufacture in the world.

These are: Independence, Tradition, Innovation, Quality and Workmanship, Rarity, Value, Aesthetics, Service, Emotion and Heritage.

In essence Philippe Stern has defined the DNA that is evident in all of the best Swiss-made products.

Michael Weare | Website

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

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