Keeping time is of course an essential part of the day. But for one manufacturer this relationship stretches back more than an astonishing 135 years.
Longines association with India stretches back to the 19th Century where the British Raj and Empire ruled not only the waves but the Indian subcontinent. In fact, the first delivery of Longines watches on Indian coastlines dates back as far as 1878.
India’s timely heritage
Last month, this particular alliance saw the Swiss company create a unique exhibition here with a number of stunning time pieces which were flown in from the official Longines Museum based in Saint- Imier. Founded in 1832 by Auguste Agassiz, Longines were delighted to send across a wealth of impressive pieces for onlookers.
This included a fabulous pocket Lepine watch made from silver as well as a pocket hunter watch from 1899 and a striking pendant Savonnette watch constructed from the finest 18 carat gold.
Silver pocket Lepine
According to one source; “In India ‘La Grande Classique de Longines’ under the Elegance line sells the most.” Meanwhile, it is also believed that their brand strength currently lies in both China and India as more watch addicts seek to snap up the next bit of arm candy.
In addition, they have launched a competition to find the oldest Longines timepiece throughout India, ending on July the 22nd. Sounds like we may need Simon Cowell to judge this one!
Watch owners can have the opportunity to takes images of their horological beauties that must include the individual serial number in order to determine the vintage year. Watches will be sent to their service centres in both Delhi and Mumbai with detailed reports sent to their official HQ.
If your timepiece makes it into the Top 10 then you will have the privilege of being congratulated in person by well-known actress, model and Longines ambassador Aishwarya Rai.
Beauty cannot be just seen in the watches as Aishwarya Rai was also runner-up of the Miss India beauty pageant as well as winning Miss World itself in 1994.
When you think about Indian actors, Bollywood is not far off the agenda. When it comes to their fixation with time, the legendary star Saif Ali Khan is another renowned individual with a penchant for horology.
Saif Ali Khan
Our spies tell us that he actually changes his timepieces on average as many as three times a day! So what does he put this fetish down to? It is believed Khan’s flourishing career has fanned the flames in his pursuit of owning a host of vintage watches.
The star’s first gift was generously provided thanks to famous cricketing father Mansoor Ali Khan Pataudi. Yet this has not stopped Khan from taking his obsession that bit further. It is believed that he handpicks rare watches to compliment what film, character or project he receives
Vacheron Constantin Patrimony
According to a recent magazine interview Khan said; “The collection has grown with the films I have done, especially over the past six to ten years. For Parineeta, which was a period film, I bought a Vacheron Constantin Patrimony and a 1962 vintage Omega. They all have their places… Sometimes just sitting at home, I change my watch three times a day. I like to open the box, clean my watches and admire them.”