We featured STOWA Watches recently and following contact with the manufacture itself, they kindly agreed to let us loose in their impressive picture gallery where stunning high-res pictures of many of their watches are to be found. If you like your watches clean, elegant and disarmingly simple, the STOWA vaults are a treasure trove of fine pieces.
One of the essential differences between Germany based STOWA and many of the major Swiss-made brands, is that STOWA is not run by a steely eyed corporate raider who would be equally at home promoting any mass consumer product; it’s owned by a dedicated watchmaker who has won several awards for his own superb timepieces.
Jörg Schauer became a watchmaker in 1990 at the age of just 22. By 1995 he had established his own eponymous watch company in the Black Forest. The following year Schauer acquired STOWA, and started to introduce a range of limited edition watches including Flieger Automatics and Flieger Originals.
Schauer took on the brand and had the restraint and foresight not to try and turn it into something different. He has even gone as far as to have an in-house STOWA museum which displays some of the beautiful, crisp and simple STOWA’s of the past.
Looking at what went before undoubtedly shows that Schauer has remained true to the heritage of the brand, as can be witnessed with models such as the Marine Original and the Stowa Chrono.
The more conceptual and experimental watch design continues to be marketed under his own signature brand, and the signature brand gives Schauer the opportunity to explore and experiment, often to great effect.
The one hand limited edition Einzeiger watch comes with a handmade solid gold hand crafted by Schauer himself in 18k gold. Only 25 pieces each are made in creme, white, black and rhodium coated. This is the watch for when you know the hour, you just need to know the minutes.
The Schauer Digital watch achieved a surprising third place at Japan’s foremost watch competition. The unusual watch face won recognition, coming just behind the top brands Franck Muller and Chanel.
The Schauer Reduced chronograph is another beautiful watch made from stainless steel in a 42mm case and with a Valjoux 7753 movement.
Both STOWA and Schauer have a solid following among watch fans and a lively forum exists on Watchuseek, the forum for watch freaks of all persuasions. The latest talk is of the new STOWA Flieger Baumuster B, but we’ll leave that for another day.