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Photography: the key to selling vintage watches online

by Michael Weare
22 September, 2010
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About the author

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

watch-photography-tipsPhoto: naixn

When it comes buying a watch, every educated vintage watch buyer often wants to know the answer to a few questions:

  • Is it real?
  • Is it a fair price?
  • Is the watch worth the outlay and will it be an investment?

If you are selling vintage watches online you do not have the opportunity to talk to the buyer in person to win his confidence, so the buyer has to fall in love with what he or she sees.

Provide clear detailed pictures of your vintage watch

It is therefore vital to have a series of crisp and clear photographs to show off every detailed facet of the watch to help you secure the confidence of the buyer and to help you sell your vintage watch online.

This helps to prove that the watch is original, and to show off its gleaming and excellent condition. All of this requires good preparation prior to taking the picture. Of course some vintage watches will show signs of age, and high quality photography will inevitably show up some of the scratches. This is acceptable on the inside of the case but if it is on the outside you can either admit to this in your description or, depending on the rarity of the watch, decide not to offer it for onward sale.

Rarely can you sell a watch with just one picture; a real watch lover wants to look at what he will buy from every angle.

Provide photographs from a range of angles

As watch sellers ourselves, we never limit the number of pictures we show, the only criteria is take enough pictures to sell the watch and show off its quality.

Select your ‘money-shot’ photograph

The most important picture you must decide on is your ‘money shot’ the shot that will draw the buyer in and force his hand towards purchase.

Still need help? Find a professional

If you cannot take decent pictures yourself – (and photographing watches can be notoriously difficult) see if you can find a professional photographer to come into partnership with you on a commission basis. The quality of the photography will add huge value to your watch.

If you are going to sell quality products, then ensure you promote them in a quality manner, to attract quality customers.

Do you have any good photo tips to help you sell your watch online?

Add your thoughts to this article in the free comments section below.

Michael Weare | Website

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

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