Founded in 2003, N.O.A might not be a watch brand with which many of our readers are familiar. That said, its growing collection of watches is perhaps some of the most exciting and innovative around at the moment. The Swiss based brand is just another example of the multitude of excellent independent watchmakers that are often unfairly overlooked in favour of the brands that come complete with celebrity endorsements and sporting event sponsorship.
Despite being just over ten years old, N.O.A, which stands for ‘None of the Above’, actually originates from rich watch making stock. A blend of Swiss craftsmanship and stylish Italian design, the origins of the brand can be traced back to the Ruefli family who began making watches back in Balerna, Switzerland, in the 19th century. Today, Nicola Andreatta has helped to bring the tradition and history of this watch making dynasty right up to modern speed.
N.O.A make watches for both men and women, most of which are typically big and eye catching in their design. However, its bold timepieces certainly have an element of style to them, which definitely adds to the appeal of these trendy looking watches.
N.O.A also produce a range of super cool sunglasses and leather wallets which accompany its watch collection very nicely indeed.
N.O.A MMTH05 Automatic Chronograph Watch
Released in the early part of 2012, the N.O.A MMTH05 Automatic Chronograph comes from the brand’s Mammoth collection. Upon looking at the watch, the first thing you’ll notice is the 12 superluminova dots that are used as hour markers. The dark blue dial offers excellent readability and displays a small seconds counter which is located at 3 o’clock, with a minute counter at 9 o’clock.
The watch has a diameter of 48mm and features a steel case which has been DLC coated. The case houses an ETA 2824-2 calibre automatic movement, complete with a Soprod 2030 chronograph enhancement. The case is crafted from vulcanised rubber and includes a toothed bezel and screw locked crown. The MMTH05 also features an anti reflective sapphire crystal and see through caseback which offers an insight into the inner workings of the watch.
Completed with a vulcanised rubber strap, the watch offers water resistance up to 100 metres.
N.O.A 16.75 S001 Limited Edition
N.O.A’s inaugural timepiece, the 16.75 collection is perhaps still its most popular. The N.O.A 16.75 S001 includes a number of features that are far from conventional. Perhaps the most obvious is the watch’s crown, which can be found at 9 o’clock, whilst the chronograph pushers are found on the opposite side of the crown. This definitely helps to add to the overall comfort of the timepiece.
The watch features a N.O.A A2051 movement which is basically a customised version an ETA 2892 with a Dubois-Depraz Chrono module, which is housed in a two piece stainless steel case.
The dial of the S001 includes three dimensional hour markers set against a sloping dial ring. All of the markers and indexes are hand plated, polished and have been treated with superluminova. As for the watch’s chronograph, this is displayed via a seconds sub dial found at the position of 3 o’clock, with a 45 minute sub dial found at 9 o’clock. A date display can also be found at 12 o’clock.
The N.O.A 1675 S001 is limited to 500 pieces and comes with either a brown alligator or black caoutchouc strap. Each of the limited edition timepieces also includes its individual serial number on its caseback.
N.O.A 18.60 SLM002
The super slim N.O.A 18.60 collection is a lot less sporty looking than many of the other N.O.A timepieces. The watch is available with a choice of two case sizes, 40mm or a 44mm version that features a quarz movement.
The one pictured here is the 40mm mechanical version, with its stainless steel case and anti reflective sapphire crystal. The watch features a Swiss made manual winding ETA 7001 movement, has a 42hr power reserve and 17 jewels.
An embedded dial complete with applied indexes and raised Roman numbers give it a cool 3D effect. The N.O.A 18.60 SLM002 displays hours and minutes and has a small seconds counter at the position of 7 o’clock.