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Lyubov and Tamara: Two very different brand ambassadors

by Michael Weare
19 January, 2013
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About the author

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

Lyubov and Tamara

This article was written and contributed by Emily Longstaff who also writes for New York art magazine www.artobserved.com

RSW’s jewellery line Jewellery in Motion shares many similarities with the watches created by diamond specialist Moussaeiff – their branding however, is far from alike.

RSW’s women’s collection consists of delicate timepieces that are easy on the eye, simplistic and simultaneously high fashion. An element of feminine elegance is injected into the designs through a multiplicity of diamond encrusted bezels. In much the same way, Alisa Moussaeiff dominates her watch designs with her renowned diamonds and a parallel simplistic design that incorporates two dials on the façade. This is much like the duo of intertwined circles held within the face of RSW’s new Wonderland Round. Despite the union in elegance and poise in both items, their interpretation of representing such grace is entirely different.

RSW Brand Ambassador Lyubov Cherkashina

Lyubov Cherkashina

 

 

RSW Wonderland-Round

The collection by RSW has been distributed  in Ukraine, Russia, Armenia and now Belarus since fall 2012. Consequently the label has formed a partnership with native Belarus gymnast Lyubov Cherkashina. The brown haired, blue eyed sportswoman has been training since 2003 and is a mere 25 years old. In London 2012 she brought home the bronze for rhythmic gymnastics, proving the worth of her rigorous, 10 year long training programme.  Lyubov, however, hasn’t stopped there; she has used her success and consequent fame to help children in need via the ‘Dreams Come True Association’ designed to support ill youngsters when they need it most.

Alongside her dedication to her training, Lyubov is also studying sports management at university ensuring that she, sensibly, doesn’t fall short academically despite her great athletic success. 

Cherkashina wears little or no make up and the only daring outfit she has been caught in by the paparazzi is none other than her professional sporting attire. She is a picture of innocence, perfectly commissioned by the brand to reinforce the simplistic and classic beauty of the design as it is is much like her own.

Moussaieff Brand Ambassador Tamara Ecclestone

tamara ecclestone

 

 

Mousaieff

 

Moussaeiff on the other hand, despite having a similar watch design, uses an edgier method of branding but one that is equally successful and eye catching. Endorsing similar watches and their two dial interior faces, is heiress to Formula 1’s Bernie Ecclestone’s fortune – Tamara Ecclestone.

The more candid element of glamour in the timepiece is not only presented in the free floating diamonds that move between the dials, but through Tamara’s promiscuous beauty and desirability.  As an ambassador of the brand she is commonly featured adorning many of the items designed by Moussaeiff hinting at the much publicised ‘billion dollar girl’ lifestyle that one with such an inheritance might lead. Money and fame however often leads to scandal; and in Tamara’s case, this is unfortunately, the case.

 Lyubov and Tamara

A world away from Lyubov’s spinning hoops and bright lights of the gymnasium, is an altogether different kind of limelight and rhythmic movement. Tamara is frequently spotted socialising in high end night clubs, drinking and dancing in the fanciest of locations and dining in the most exquisite of restaurants. Although she is only 28, the socialite has already been caught up in a media explosion when her former boyfriend was revealed to be involved in a sex scandal involving a transvestite. Tamara cannot seem to escape the limelight whereas Cherkashina appears to yearn for the career enhancing stardom that she has acquired through discipline rather than through inheritance. 

That’s not to say that Tamara doesn’t give back. She often auctions her expensive outfits to give to charities. As a fashionable girl about town Tamara loves the latest fashions and high-end brands, but in the world of celebrity, some outfits, no matter how stylish, should never be worn more than once.

Some dresses can be so last week, which is why Tamara donates some of her outfits to Great Ormond Street Hospital so that the sale of such items can go towards helping sick children.

Whereas Lyubov’s world symbolises the watches she endorses via the similar geometrical presence on her costumes and in her gymnastic equipment, Ecclestone reiterates the presence of Moussaeiff’s brand via her lavish persona and exotic and exorbitant lifestyle.

Moussaieff watches are the stuff of beautiful millionaires and royalty much like Tamara demonstrates – with something a little raunchy to make  them that much more desirable and unforgettable. 

So while the collections may appear visually similar, the lifestyles they seem set to embody are from entirely different ends of the spectrum.

 

 

 

Michael Weare | Website

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

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