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Look watch we found: Vintage 1952 Men’s Longines Automatic Tutone Watch

by Michael Weare
1 June, 2012
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About the author

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

Queen's Diamond Jubilee

The Eurozone is about to tip into oblivion, Britain’s in a double dip recession, even China is getting the jitters, but never mind about all that, this weekend we celebrate the Queen’s Diamond Jubilee. It’s a four day festival of China made Union Jack, unrivalled pageantry, street parties, Jubilee concerts, the Royal barge floating serenely down the Thames, Buckingham Palace flyovers. Even Robbie Williams is going to sing live so you know it’s a truly auspicious occasion.

It’s all to celebrate the Queen’s 60th year on the throne. When she came to the throne in 1952, life was so much simpler. London telephone numbers had just four digits followed by your location – and you were connected by an operator.

News wasn’t anything like as instant, no Twitter, no internet, no 24 hour news, and nothing like as much detail, you were just told what you needed to know, and that wasn’t very much.

It’s hard for young people to understand. That’s why you get kids on You Tube watching footage of the Titanic and posting comments like ‘wish they’d captured it on their iPhones’.

In 1952, Britain was just recovering from a cash draining world war. Food was still rationed, and even clothing required coupons up until 1949.

Austin Reed

 

Kay's Catalogue 1950s

 

 

Clothes tended to be drab and shapeless, kids dressed like their parents who in turn dressed like their parents. Trousers were made of unspeakably itchy wool, there were no modern drip dry fabrics. But as can clearly be seen from the Austin Reed and Kays advertisement above, things were just starting to change. Sweaters were becoming more colourful, and the concept of casual wear was starting to dawn. It was still a long way from the designer sport/casual wear of today, but we can at least detect a way forward.

Vintage 1952 Men’s Longines Automatic Tutone Watch

Longines 1952 Tutone Automatic watch

 

Longines 1952 Tutone Automatic watch

 

 

As for watches, they never looked better, and Switzerland was busy producing them as never before. Being neutral, Switzerland had not been interrupted by the World War and watch production had surged ahead. Designs were simple but sophisticated and elegant. It’s really no surprise that many watch manufacture’s revisit their archives, because the designs are so effortlessly stylish and timeless.

This stunning completely restored automatic Longines watch was typical of the era and it’s currently available on eBay.

Longines is a luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, the company is now owned by the Swatch Group. Its winged hourglass logo is the oldest registered for a watchmaker. A bargain at just $340, and so much more tasteful a way to celebrate the Diamond Jubilee than with a gold plated quartz pocket watch at £34.95 as also advertised on eBay.

Here’s to a glorious Diamond Jubilee weekend.

Michael Weare | Website

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

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