The watch magazine for pocketwatches, antique watches, vintage watches and modern watches

IWC – Ingenieur Automatic Mission Earth Edition ‘Plastiki’

by Michael Weare
22 July, 2011
Join the discussion | Discuss this article

About the author

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

IWC Ingenieur Automatic Plastiki

He sailed over 10,000 nautical miles from San Francisco to Sydney in a boat called ‘Plastiki’, a boat made of 12,000 bottles.

He relied solely on solar energy, masts and even pedal power to get him there. He did it to draw attention to the seriously declining health of the world’s oceans, with vast amounts of plastic choking the waves at places such as the Great Eastern Pacific Garbage Patch.

His name is David de Rothschild, British adventurer and environmentalist and head of Adventure Ecology, an expedition group raising awareness about climate change. He deserves his IWC Ingenieur Automatic Mission Earth watch more than anyone else on the planet.

IWC watch sponsored Plastiki boat from San Francisco to Sydney

As the official partner of the “Plastiki” expedition, IWC Schaffhausen is commemorating the incredible mission with an addition to the IWC Ingenieur watch family: a limited special edition of the Ingenieur Automatic Mission Earth Edition “Plastiki” of which only 1000 have been created.

It’s a homage to the feat of David de Rothschild and his crew, who sailed across the Pacific in 2010 in their pioneering catamaran. David and his team undertook the project to show society that waste can be a resource.

The Swiss watch manufacturer IWC Schaffhausen backed the adventure as official partner, endorsing its efforts to draw attention to the untold quantities of plastic waste that litter the ocean.

A chronograph fit for an expedition

close up of IWC Ingenieur Automatic Mission Earth watch

Following 30 gruelling tests the Ingenieur Automatic Mission Earth Edition “Plastiki” proved itself extremely robust and made for adventurers.

The sturdy stainless-steel case is water resistant to 120 metres. The navy blue dial of the watch is highlighted by orange accents.

The 46mm IWC Ingenieur runs on the COSC certified IWC-manufactured 80110 calibre with a self winding mechanism, protected by an integrated shock-absorption system against impacts.

IWC Ingenieur Automatic Mission Earth 'Plastiki' watch

The back engraving commemorates the “Plastiki” expedition and depicts the catamaran and its sea route from San Francisco to Sydney. The watch is on a blue rubber strap.

David de Rothschild’s mission

David de Rothschild wearing IWC white watch jacket

It is David, who is part of the Rothschild banking family, and his team’s mission to captivate the imagination, motivate and ultimately activate individuals, groups, organizations and industry to act more responsibly towards our planet using adventure, expedition and exploration.

“To sustain our ability to live on this planet as we know it, we are going to need to dream bigger, undertake bolder adventures.” David de Rothschild

The environmental adventurer’s solution-oriented thinking also convinced IWC Schaffhausen to participate.

“David is a pioneer and passionate fighter for an intact environment,” notes Georges Kern, CEO of IWC Schaffhausen. “He provides the stimulus for innovative ideas on ways of solving the ecological problems of our time. Such commitment deserves to be encouraged. “

The limited edition watch will retail for around US$7,900.

Michael Weare | Website

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

Discuss: IWC – Ingenieur Automatic Mission Earth Edition ‘Plastiki’

0 Comment You can be the first one to leave a message


Add your comment