Mention Glam Rock to an old timer like me and I automatically think of T.Rex, The Sweet, and early David Bowie. I accept that with the possible exception of David Bowie, most people under 30, even 35, will be saying ‘who?’ to all of these long faded pop stars. But without these superstars of a bygone era, there would be no Glam Rock Watches.
Glam Rock Watches was founded in 2005. Inspired by the Miami and cruiseline lifestyles, Glam Rock Watches are the creation of Enrico Margaritelli and Isabelle Maujean who created these chic and sophisticated watches for self-assured luxury watch wearers around the world.
Glam Rock collections include the Miami, the Miami Beach and the Cruise Line collections as well as Sobe and Sobe Tech. Glam Rock Watches hallmark features include oversized round unisex cases with smooth contours, diamonds on the bezel, and exotic leather straps and case covers.
In the past 4 years the brand has caught a wave and quickly become a celebrity favourite. Today, Glam Rock watches, in their many styles and colours, are hotly sought after timepieces which have garnered a huge following around the world by modern day celebrities, many of which you will have heard of, such as Jamie Foxx, 24 star Kiefer Sutherland, 50 Cent, Britney Spears, and aging beach babe Pamela Anderson. Not to mention Oscar winning actor Adrien Brody.
Glam Rock celebrities
These people are by nature a a demanding clientele, so if they are happy with their Glam Rock watches, Glam Rock must be doing something right.
Well, they are. The brand is based in Miami Florida, and distributed throughout the States and Canada by the mighty Italian Group, Binda. Their Miami location already lends the brand a certain amount of glamour and cool, globally kick-started by the popular TV show Miami Vice way back in the 80s.
The watch movements are from Switzerland (they don’t actually say what movements they are so we can guess they are off the standard ETA variety) the straps are from Italy. The brand incorporates the values of a chic and dynamic lifestyle, expressed through always evolving watch collections. And that’s the key to Glam Rock. Like all the longest surviving rock stars, Glam Rock’s key feature is its ability to constantly change.
Case covers and straps can be interchanged, quickly and easily to give a whole new look on a whim.
SoBe, the groundbreaking new collection from Glam Rock, offers new perspective on convertible timepieces. The watches use ‘Just Click’ technology to transform the look of any watch according to any mood. This means they can transition from casual looks to glitzy evening watches.
Then there is SoBe Tech which draws inspiration from classic race cars, reinterpreted with 50 mm cases and tachymeter bezels with carbon-fibre detailing. The dials are designed like dashboards with oversized subdials, while coloured indexes are paired with interchangeable straps in sporty, perforated leather and textured silicones designed to look like tyre treads.
With its sophisticated appeal, Glam Rock is getting almost as much attention as did the original phenomenon known as Glam Rock in the 70s. Key markets are in the U.S.A, Asia and the Middle East, and more celebrities are jumping on board the Glam Rock bandwagon every day.
Would Marc Bolan have worn a Glam Rock watch if they around 40 years ago? I think he most probably would. But now you are asking, who’s Marc Bolan? He’s the man that created Glam Rock.