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Eterna scores clock and timing deal with Southampton FC

by Michael Weare
22 February, 2013
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About the author

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

Eterna at St. Mary's, Southampton's football ground

This article was written and contributed by Simon Lazarus who writes for several national and international publications.

Oh when the Saints go marching in is the battle cry usually heard from the terraces at Saint Mary’s, home of Southampton Football Club.

But fans are watching a whole new ball game thanks to the latest sponsorship deal they have signed with Swiss watch maker Eterna, whom we featured in our A Closer Look At series.

Rickie Lambert wins Eterna target challenge

Eterna Kontiki

The partnership will see Eterna install a new clock at St Mary’s and have their brand added to the stadium’s timing inventory, such as the in-game big screen – registering the time of every goal scored by the Saints.

Acting as the timekeeper for the Premier League club, the watch brand has already donated one of their eye catching KonTiki models at a recent event to raise funds for their aptly titled Saints Education Centre which aims to help young people throughout the Southampton area.

Rickie Lambert

Eterna target practice

Top striker Rickie Lambert as well as Tadanari Lee  – who has just left the club for a loan spell at his former club FC Tokyo in Japan – successfully completed the challenge laid down by the good people at Eterna which involved hitting a set of five targets in the shape of the five circles of the famous Eterna logo with a football.

Mark Abrahams, from the Saints Foundation, declared: “This fantastic gesture from Eterna will raise much-needed funds directly supporting the Saints Education Centre.”

The Eternal light has been shining bright at the home of Eterna for the best part of 150 years which  has seen them branch out into offering their expert timekeeping to sporting arenas.

Time is certainly measured by success which is what the Swiss company are setting out to do with this joint collaboration that will record their Premier League campaign until the finale in May.

Relegation battle

Manager Nigel Adkins replaced by Mauricio Pochettino

The clock is certainly ticking down on whether or not the Saints (the nickname of Southampton) will survive the relegation dog fight that’s already consumed their former manager Nigel Adkins.

He was sacked just a few months ago in acrimonious circumstances despite the fact he led the team on a run of only two defeats in twelve matches. He was immediately replaced with Argentinean Mauricio Pochettino who’s English at present leaves something to be desired.

So what does this all mean for the red and white army? Eterna will be showing off their new clock at the ground as well as being a new addition to their exclusive timing portfolio. This will feature the brand on the jumbo big screen not to mention recording the precise time when a Southampton player hits the back of the net.

According to Southampton Football Club’s official website, Andrew Markham, Head of Sales declared;

“When we create a new partnership it’s important that the companies we work with share our passion for excellence and continuous improvement. In Eterna we have found such a partner.”

Time will be measured not only by the promise of success on the field but the potential defining moments of the season.

“As a founding member of the Premier League…this partnership provides us with a global platform to increase awareness of the Eterna brand and gives Southampton and its fans a world-class timekeeping partner,” Eterna Vice President David Vallata.

Saints fans may just need a helping hand of injury time to retain their Premier League status. They are currently lying 15th in the table just 4 points ahead of the relegation zone.

 

Michael Weare | Website

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

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