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Duesenberg evokes the Great Gatsby era in a new line of watches

by Michael Weare
15 December, 2010
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About the author

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

dusenberg-watch-1

Following hot on the heels of our article on Ralph Lauren’s new Sporting Watch being inspired by the legendary 1938 Bugatti Type 57SC Atlantic coupe, we now have watches which take their inspiration from one of the iconic car marques of the Art Deco era, the Duesenberg.

Dusenberg cars

dusenberg cars

Duesenberg cars, often nicknamed ‘A Duesy’ were the brainchild of two brothers, Fred and August Duesenberg who founded Duesenberg Automobile & Motors Company, Inc. on 915 Grand Avenue in Des Moines, Iowa to build sports cars. Born in Kirchheide, Germany, the two brothers were self-taught engineers and built many experimental cars.

Duesenberg cars were considered some of the very best of their era. Built entirely by hand, they came to epitomise the Great Gatsby era. Sadly Duesenberg ceased production in 1937, but the Duesenberg name lives on as an icon of opulence and luxury.

It is estimated that as of 2006, approximately 50% (or roughly 600) of the originally manufactured Duesenbergs are still on the road as classic cars.

Dusenberg watches

For those who can’t afford to collect the vintage motors, now you can content yourself with this line of Duesenberg watches. The new watches are the Duesenberg Rectangular and Duesenberg Circular. The cases are made from materials which include 18k red gold, DLC black coated steel, polished steel, and titanium. The grill-like sections on the top and bottom of the case are partially removable in case you should want to change it in the future for new colours and materials.

The smooth flowing lines of the case are designed to emulate art deco cars fashioned by early wind tunnels. Even the rectangular case has the majestic sweep of a Duesenberg’s streamlined bodywork. The cases are 32mm wide by a towering 62mm tall; however the curve of the case still makes them appear elegant.

The collection is powered by Swiss ETA 2824-2 automatic movements.

They will be officially unveiled in March 2011 at Baselworld.

Michael Weare | Website

Michael Weare has been a professional writer for 30 years, writing about Japanese technology, German and Italian cars, British tailoring and Swiss watches. Michael manages the editorial content of Click Tempus and will be keeping the magazine fresh and informative with regular features, as well as bringing great writers to the magazine. Email: michael@clicktempus.com

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