Concord C2 GraffitiGrey

Graffiti. Simple words and elaborate art. Social bulletins. Political messages. An exclusive genre of artistic expression. Hip hop. Breakdance. Territory markers. Revolution. Controversy. Reviled. Admired. Symbols: The Eiffel Tower. The Duomo di Milano. The streets of London.

CONCORD puts an ear to the street, soaking up twenty-first century style launching the C2 GraffitiGrey, described as monochromatic elegance.

An exclusive design for 2012 and part of the C2 Y-12 editions, the C2 GraffitiGrey presents a new variation on its highly successful C1 predecessor’s signature design, dressed up in a slightly smaller 43mm diameter black PVD-coated stainless steel case, with grey décor and a grey, black-stitched alligator strap complete with horizontal tubular attachments.

Water resistant to 100 metres, the C2 GraffitiGrey features a 2mm smoked sapphire crystal, visible screws, and black PVD-treated stainless steel folding clasp with an embossed CONCORD cover.

A mechanical self-winding ETA Calibre 2894-2, 37-jewel movement with a 42-hour power reserve, beats at 28,800 vibrations per hour powering date and chronograph functions. Clearly displayed on a black dial, black, semi-matte Super-LumiNova-enhanced hour-markers, and asymmetrically hollowed-out rhodium-grey dauphine hands with Super-LumiNova accents provide a striking visual reminder of its urban graffiti origins.

Concord co-operated on this project with Graffiti Life, a collective of artists who decided to take the skills they learnt on the streets and showcase them to a wider audience. The result is a timepiece like no other that conveys the urban spirit in a uniquely contemporary way.